During the GreenTec Awards in Berlin ECONYL® had also a little exhibition area that was crowded with people that wanted to have the ECONYL® socks and a picture with them. Only for this event we created a very special pair of socks, made with ECONYL® yarn, in brand color and with the infinite symbol on them. There was also a hand tag explaining the story behind the brand and the ECONYL® Regeneration Process. We invited people to take a picture at our stand with the ECONYL® socks and the idea was a success! People started playing around with the socks in a funny way and really enjoyed the activity. The initiative was such an achievement that a cue was standing on the side of our stand waiting for the picture and at the end of the night we had printed more than 100 pictures! Not only ordinary guests were there taking pictures but also artists, television people, VIP, soccer stars, the winners of the GreenTec Award prizes and also the two inventors of these wonderful event. Besides the fun, people were very interested in the concept behind. They asked about the ECONYL® Regeneration System, the turtle (that was on the panel of our area), the socks, the fishing nets and were very impressed with the ECONYL® story.
On World Environmental Day, Gucci has launched its new ‘Gucci Equilibrium,’ an initiative and a website to explain their 10-year plan strategy that promises to “balance its creation and marketing of high-end fashion with a radical sustainability agenda.” The website has different sections that talk about raw materials, Gucci’s environmental performance, waste management and circular […]
What is the connection between the Fashion Revolution and a group of divers at sea? And how is it possible that your next fashion item might also be made by these men in wetsuits about to jump in a diving activity to recover ghost nets? Follow us for a story you might not expect to […]
The topic of habit changing and social behavior is a fascinating one and an essential area of study to keep an eye on if you are a company who invested time, money and management efforts in building a brand with sustainability at its heart. How can brands help change consumers habits when purchasing a product, […]
A new small Italian brand – EMROCE – just joined our ECONYL® community and we reached out to hear about it from the voice of its designer and founder Emma Churchill. The slogan for my brand is „Inspiring the world to encourage ethical consumption.“And that is what I aim to do with my collections. I […]
The Ellen Mac Arthur foundation just released the new report “A new textiles economy: Redesigning fashion’s future”, and we are excited to share it together with an excellent interview of Dame Ellen MacArthur and Stella McCartney by BBC. The report is full of interesting data about the textile world and its impact. It is meant […]
Helen Newcombe, founder of Davi J, among the most inspiring women of 2017 at Women of the Future Awards
On November 15, 2017 at the London Hilton on Park Lane, thirteen women were awarded at the eleventh Women of the Future Awards. Among them was Helen Newcombe, founder of Davy J, a company that makes swimwear with our ECONYL® regenerated yarn coming from waste material like fishing nets and old carpets. Helen Newcomb won […]