During the GreenTec Awards in Berlin ECONYL® had also a little exhibition area that was crowded with people that wanted to have the ECONYL® socks and a picture with them. Only for this event we created a very special pair of socks, made with ECONYL® yarn, in brand color and with the infinite symbol on them. There was also a hand tag explaining the story behind the brand and the ECONYL® Regeneration Process. We invited people to take a picture at our stand with the ECONYL® socks and the idea was a success! People started playing around with the socks in a funny way and really enjoyed the activity. The initiative was such an achievement that a cue was standing on the side of our stand waiting for the picture and at the end of the night we had printed more than 100 pictures! Not only ordinary guests were there taking pictures but also artists, television people, VIP, soccer stars, the winners of the GreenTec Award prizes and also the two inventors of these wonderful event. Besides the fun, people were very interested in the concept behind. They asked about the ECONYL® Regeneration System, the turtle (that was on the panel of our area), the socks, the fishing nets and were very impressed with the ECONYL® story.
It’s now quite clear that we will be wearing face masks for some time and will have to use them in different occasions. So, just like all our outfits and accessories, they will gradually adapt to our style and become a way to make a fashion statement, be creative and show our personality. They might […]
Longchamp is launching its new Green District collection, available in August 2020. Once again, Longchamp innovates. With its latest collection made with ECONYL®, a regenerated nylon yarn, the House is, more than ever, in line with the spirit of the times. Highlighting Longchamp’s skillful know-how, the range blends this quality fibre with carefully selected pieces […]
Gucci Off The Grid significa vivere fuori dagli schemi imposti, comportarsi in maniera indipendente e in perfetto equilibrio con la natura. Vuol dire rispetto assoluto per l’ambiente evitandone il depauperamento. Questa filosofia è alla base di Gucci Off The Grid, la prima collezione all’insegna di Gucci Circular Lines, un’iniziativa nata per promuovere la visione della […]
Tommy Hilfiger, uno dei marchi in licenza nel portafoglio di Safilo, sceglie ECONYL® per la sua collezione di occhiali da sole.
Safilo, tra i leader mondiali nel design, produzione e distribuzione di occhiali, annuncia l’introduzione del nylon rigenerato ECONYL® nelle collezioni di occhiali. La nuova collezione eyewear TOMMY JEANS, lanciata di recente da Tommy Hilfiger, uno dei marchi in licenza nel portafoglio di Safilo, è la prima che presenta modelli in nylon rigenerato ECONYL®. Safilo introdurrà […]
Prada presenta il quinto episodio di What We Carry. Una serie di film prodotta da National Geographic
La storia che racconta la nuova iniziativa di Prada per la sostenibilità ha percorso il globo alla scoperta dei metodi grazie ai quali è possibile rigenerare e dare nuova vita a materiali di scarto, come reti da pesca, residui tessili e vecchi tappeti. Questi materiali vengono utilizzati per produrre il nylon ECONYL® che Prada ha […]
As technology and science advances, materials change, but there is one material that was created long ago and is now in the middle of a very much needed revolution — plastic. Plastic is being taken into the new century keeping the good aspects of itself and leaving the bad behind. It’s an ongoing process, but […]