During the GreenTec Awards in Berlin ECONYL® had also a little exhibition area that was crowded with people that wanted to have the ECONYL® socks and a picture with them. Only for this event we created a very special pair of socks, made with ECONYL® yarn, in brand color and with the infinite symbol on them. There was also a hand tag explaining the story behind the brand and the ECONYL® Regeneration Process. We invited people to take a picture at our stand with the ECONYL® socks and the idea was a success! People started playing around with the socks in a funny way and really enjoyed the activity. The initiative was such an achievement that a cue was standing on the side of our stand waiting for the picture and at the end of the night we had printed more than 100 pictures! Not only ordinary guests were there taking pictures but also artists, television people, VIP, soccer stars, the winners of the GreenTec Award prizes and also the two inventors of these wonderful event. Besides the fun, people were very interested in the concept behind. They asked about the ECONYL® Regeneration System, the turtle (that was on the panel of our area), the socks, the fishing nets and were very impressed with the ECONYL® story.
It’s now quite clear that we will be wearing face masks for some time and will have to use them in different occasions. So, just like all our outfits and accessories, they will gradually adapt to our style and become a way to make a fashion statement, be creative and show our personality. They might […]
Longchamp is launching its new Green District collection, available in August 2020. Once again, Longchamp innovates. With its latest collection made with ECONYL®, a regenerated nylon yarn, the House is, more than ever, in line with the spirit of the times. Highlighting Longchamp’s skillful know-how, the range blends this quality fibre with carefully selected pieces […]
Gucci Off The Grid means to live in a way that is unrecorded, behaving independently, in tune with the natural surroundings and away from the mainstream. Gucci sees in this philosophy a desire to leave behind a lighter footprint and journey more responsibly. With this in mind, for pre-fall 2020-21 Gucci has developed Gucci Off […]
Tommy Hilfiger, one of the licensed brands in Safilo’s portfolio, features ECONYL® in its eco-sustainable eyewear collection.
Safilo, a worldwide leader in the design, manufacturing, and distribution of eyewear, today announces the introduction of ECONYL® regenerated nylon in its eyewear collections. The new TOMMY JEANS eyewear collection, recently launched by Tommy Hilfiger, one of the licensed brands in Safilo’s portfolio, is the first that features styles made of ECONYL® regenerated nylon. Safilo […]
Jonathan Cohen embraces sustainable design in Fall & Winter 2020 Collection with ECONYL® regenerated nylon
Jonathan Cohen and business partner Sarah Leff formally launched the Jonathan Cohen brand in 2011 offering both creativity and innovation through high-quality one-of-a-kind pieces. Cohen’s upbringing and cultural heritage with the Mexican prints and patterns and colors, the laid-back ease of the San Diego surf culture and the modern city approach have manifested into what […]
The story behind the new Prada Re-Nylon sustainability initiative has been charted across the globe – uncovering the methods by which harmful and wasteful materials – fishing nets, discarded textiles and old carpets – are regenerated. These raw materials are harnessed to produce eternally recyclable ECONYL®, which Prada used to create the Prada Re-Nylon collection, […]