During the GreenTec Awards in Berlin ECONYL® had also a little exhibition area that was crowded with people that wanted to have the ECONYL® socks and a picture with them. Only for this event we created a very special pair of socks, made with ECONYL® yarn, in brand color and with the infinite symbol on them. There was also a hand tag explaining the story behind the brand and the ECONYL® Regeneration Process. We invited people to take a picture at our stand with the ECONYL® socks and the idea was a success! People started playing around with the socks in a funny way and really enjoyed the activity. The initiative was such an achievement that a cue was standing on the side of our stand waiting for the picture and at the end of the night we had printed more than 100 pictures! Not only ordinary guests were there taking pictures but also artists, television people, VIP, soccer stars, the winners of the GreenTec Award prizes and also the two inventors of these wonderful event. Besides the fun, people were very interested in the concept behind. They asked about the ECONYL® Regeneration System, the turtle (that was on the panel of our area), the socks, the fishing nets and were very impressed with the ECONYL® story.
As technology and science advances, materials change, but there is one material that was created long ago and is now in the middle of a very much needed revolution — plastic. Plastic is being taken into the new century keeping the good aspects of itself and leaving the bad behind. It’s an ongoing process, but […]
Blazing a trail in circular innovation, premium casualwear brand Napapijri unveils Infinity, its first circular, 100% recyclable jacket which gathers into one garment Napapijri’s commitment to creating a better future through design, sustainability, and innovation. The first jacket of its kind, Infinity has been three years in the making. Its main breakthrough comes from an […]
PRADA RE-NYLON champions the use of regenerated nylon ECONYL® as the foundation of a new circular supply chain in fashion. Re-Nylon is a unique initiative, in line with the innovation that is the hallmark of Prada, the ultimate goal will be to convert all Prada virgin nylon into ECONYL® regenerated nylon by the end of […]
Not only stunning “green” red carpets but also beautiful dresses and fashion accessories. During Milano Fashion Week 2019, ECONYL® yarn was spotted in some of the most unique corners of the Italian city, from Piazza della Scala to San Barnaba’s cloisters and Piazza Duomo. On September 18th, ECONYL® dived in the depths of ATLANTIS, together […]
Adut Akech, Stella McCartney, Anna Wintour, Valentino Garavani, Sophia Loren, Colin and Livia Firth walk the greenest red carpet during Milan Fashion Week
Aquafil and ege carpets provided the green carpet made from ECONYL® regenerated yarn for the third annual Green Carpet Fashion Awards. The carpet will be reused for other high-profile events across Europe before being recycled through the unique ECONYL® Regeneration Process. Milan, 23rd September 2019 – Last night at the third annual Green Carpet Fashion […]
Choosing to use ECONYL® Regenerated Nylon made of waste materials to create a new generation of luxury goods, Prada’s Re-Nylon sustainability initiative proposes a renewable, cyclical supply chain – environmentally-aware, transparent, accountable. The narrative behind every thread of the Prada Re-Nylon story is explored through a series of branded content short films, What We Carry, […]