Choosing to use ECONYL® Regenerated Nylon made of waste materials to create a new generation of luxury goods, Prada’s Re-Nylon sustainability initiative proposes a renewable, cyclical supply chain – environmentally-aware, transparent, accountable.
The narrative behind every thread of the Prada Re-Nylon story is explored through a series of branded content short films, What We Carry, featuring National Geographic explorers and Prada reporters. National Geographic is Prada storytelling partner. Together, they examine the multiple sources of raw material recycled to create ECONYL® yarn and the new Prada Re-Nylon range. It uncovers the impact of man on the environment around us and underscoring steps we can take – and are taking – to combat it now.
The third episode in this unfolding five-part series takes us below the surface of the ocean in Mahana Bay, off the coast of New Zealand. It unpacks the ongoing problem of ghost nets – fishing nets lost or abandoned in the ocean
Australian actor and Prada reporter Alex Fitzalan is joined by National Geographic Explorer, Asha de Vos, a Sri Lankan marine biologist, ocean educator, and pioneer of blue whale research within the northern Indian Ocean as they follow Rob Wilson, co-founder of Ghost Fishing New Zealand and a group of volunteers, removing harmful ghost nets from the sea bed as part of the Healthy Seas initiative, a global non-governmental organization with the aim to remove seas of marine litter.
The recovered ghost nets are then brought to Aquafil plant in Europe, de-polymerized together with other nylon waste and recreated as ECONYL® regenerated nylon. Their threads are woven into Prada Re-Nylon, used for the new Re-Nylon capsule collection – to create the things we carry.
This innovative, inventive fabric is Prada’s response to a changing world, to global concerns and new demands of truly modern luxury. Prada Re-Nylon is the first step towards the aim of changing all Prada virgin nylon to Prada Re-Nylon by 2021.
The Prada Re-Nylon project launched on June 24, 2019, with Episode 1 shot in Arizona; Episode 2, on Lake Ossa in Cameroon, was released on July 24, 2019. Through five episodes in total viewers will accompany Prada reporters and National Geographic explorers on a voyage across five continents to chart the processes behind this exceptional new Prada sustainability initiative.
Images Courtesy of Prada