Upcycling is the process of transforming waste materials, by-products, or unwanted products into new items of higher value, quality, or environmental benefit.
[verb / noun]
Unlike recycling, which often involves breaking materials down, upcycling emphasizes creativity and innovation while extending the life of materials. It reduces waste and promotes more responsible consumption.
From ECONYL® Blog
Greenwashing
Greenwashing describes the practice of making misleading or exaggerated claims about the environmental benefits of a product, service, or company.
Upcycling is the process of transforming waste materials, by-products, or unwanted products into new items of higher value, quality, or environmental benefit.