Greenwashing describes the practice of making misleading or exaggerated claims about the environmental benefits of a product, service, or company.
[noun] It creates the illusion of responsibility while masking unsustainable practices. Companies may use vague terms, selective reporting, or symbolic gestures to appear more eco-friendly than they are.
Example: A brand advertising a “green” collection while the majority of its business relies on fast fashion is an example of greenwashing
From ECONYL® Blog
Greenwashing
Greenwashing describes the practice of making misleading or exaggerated claims about the environmental benefits of a product, service, or company.
Upcycling is the process of transforming waste materials, by-products, or unwanted products into new items of higher value, quality, or environmental benefit.
