The Sustainable Development Goals are a collection of 17 interlinked global goals defined and adopted by United Nations Member States in 2015 as part of the 2030 Agenda for Sustainable Development. The goals focus on ending poverty, protecting the planet, and ensuring peace, and can be used by independent governments to develop legislative plans of action, or by brands and citizens as a set of goals to align practice with.
e.g. The brand aligned its environmental sustainability strategy with 5 of the SDGs.
From ECONYL® Blog
Greenwashing
Greenwashing describes the practice of making misleading or exaggerated claims about the environmental benefits of a product, service, or company.
Upcycling is the process of transforming waste materials, by-products, or unwanted products into new items of higher value, quality, or environmental benefit.
