05 Dec 2018

Maru swimwear – the importance of recycling

Who can forget the final episode of Blue Planet 2 which took an unflinching look at the impact of human activity on the oceans, with Sir David Attenborough delivering a powerful rallying call for all of us to do more to protect the marine environment saying that the world’s oceans are turning into a ‘toxic soup of industrial waste and plastic’?

It is clear that over the past few decades we have been ignoring the looming environmental crisis and the damage we are causing to our oceans by thoughtlessly dumping plastic waste into it with little care for the consequences.

Maru is joining the movement that challenges our behavior and forces us to think every time we throw away an item of single-use plastic. The Black Pack shows that trash can be turned into treasure and that rubbish can be recycled into something not only useful but beautiful too.

On its own, recycling will not save the planet but we all have to start somewhere. As well as being a solution to waste, their Ecotech fabric using ECONYL® regenerated nylon is also helping reduce the global warming impact of Nylon by up to 80% compared with material from a fossil fuel such as oil. Recycling and the increased use of sustainable fabrics will help reduce consumption of new raw materials which in turn will lead to a reduction of air and water pollution from landfills and marine waste.

As humans, our desire for newness is infinite but the planet’s resources aren’t. The development and use of sustainable fabrics such as Ecotech will give us the opportunity to satisfy our appetite for newness whilst at the same time protecting the environment.

Marine Conservation

Words are great but the action is far greater and Maru is proud to support the SEA LIFE Trust whose vision is a world where the seas are healthy, protected and full of diverse marine life.

Working across the world to support practical local projects to protect marine wildlife and their habitats, they work on conservation campaigns to bring about long-lasting change on a global scale. Part of their incredible work is aimed at reducing plastic pollution, by focusing on reducing the flow of plastic waste and encouraging behavior change to help increase recycling rates. Through projects such as beach cleans and helping to fund new initiatives to remove plastic from the oceans, they are striving to remove the rubbish that is already on our beaches and in our seas.

As a committed supporter of reducing the rubbish in our oceans, Maru is supporting this amazing work by donating 100% of profits from the sale of their new Black Pack collection to the SEA LIFE Trust.

Made with ECONYL ® yarn, a 100% regenerated nylon yarn created from ghost fishing nets and nylon waste, the Black Pack is part of the movement to take ocean trash and turn it into treasure.

With the Panter Ace Back, Maru decided this season to set about reinventing the black swimming costume by giving it some subtle detailing and a dash of style, while the Shadow Vee Back proves that black swimming costumes do not have to be boring.
The subtle and clever use of mesh lifts this stylish swimsuit out of the ordinary and the best thing about it is that the fabric is made with 78% ECONYL® regenerated nylon yarn, produced from ghost fishing nets and other nylon waste.
Ecotech fabric is soft, has great stretch and is breathable providing a unique mix of muscular compression and comfort. Ecotech’s innovative construction also means it is twice as resistant to chlorine, sun cream and oils as competitor fabrics.
Chic, high quality and sustainable – the perfect combination.

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