When her son Chris told her he wanted to study music at college, at the time, Cathy felt it like a bad idea. She envisioned him playing in subways with an open guitar case for spare change, but then quickly came to the conclusion that everything is a business.
This Week’s Brand Spotlight: Nonetz
She wondered “Why do people fail at doing things they love?” Maybe they don’t understand the business around it.
Her career was in computer networks until she received a cancer diagnosis. In 2014 she started her brand NoNetz with three neighborhood women to keep her head active, but it was more of a hobby, and they were only half heartedly working on it.
When in 2016 Chris shared his college plans, she decided to use NoNetz’s company as a teaching tool so he could understand how business works. She bought out the other women and focused on this venture full-time.
I wondered “Why do people fail at doing things they love?” Maybe they don't understand the business around it.
Together, they have learned a tremendous amount and it has really paid off. They found that attention to detail, coupled with thoughtful design, is really a game changer for clothing.
Chris is now a senior at NYU Clive Davis Institute of Recorded Music, while Cathy has never been more challenged in her role as company founder and marvels at how NoNetz continues to exceed their expectations, as well as bring them closer as peers.
Each design is texted with texture-sensitive people to ensure these are the most comfortable clothing ever.
NoNetz is a Problem Solving Clothing brand. Their anti-chafe swimwear for guys prevents the inner thigh rash, while their cooling shirts actively manage body temperature, comfortably keeping the body the same temperature no matter how hot it is outside.
NoNetz does not have a compression liner nor do they have the traditional mesh/net brief. Their liner is anti-chafe, and pro comfort. As a result, guys can enjoy the water again, rash-free. When you need a comfortable swimsuit for men or boys, they have the options you are sure to love. Their sustainable cooling shirts react to your body temperature ensuring no sweat cling or pit rings.
NoNetz makes peace with your clothing.