MERMAZING BEACHWEAR is pleased to announce its participation in the ALTAROMA showcase that will be held on February 04, 2022, in Cinecittà studios, Rome. On this occasion, the brand will present the SS22 collection.
This Week’s Brand Spotlight: Mermazing’s Diva Collection
The purity will be the common thread of the collection. Purity in the forms, in the lines, purity as an idea of essentiality that is precious and timeless. All aimed at a clientele attentive to the needs of tomorrow. This concept stems from the founders’ desire to create a brand projected towards a sustainable future, inspired by the love for nature and respect for the environment. Pioneer brand in the use of ecological fabrics, when the idea was not yet mainstream, MERMAZING realizes part of its models with ECONYL® regenerated nylon. The brand, now in its fifth season on the market, has evolved more and more into a glamorous and fashion dimension that has attracted the attention of many celebrities who have chosen, spontaneously, to wear MERMAZING garments.
The Summer 2022 DIVA Collection is dedicated to the most famous actresses of Italian cinema. Women like Virna Lisi, Sophia Loren, Monica Vitti dominated the national and international scene, famous not only for their beauty but also for their revolutionary performances. Identifying an independent woman and inspiring new canons of beauty. The swimwear of this line is made with LYCRA® and ECONYL® yarn, sustainable and performing, extremely adaptable to any physicality. They are one-piece and two-piece, also embellished with chains that shine in the sun.
The MERMAZING proposal is completed with the MAN line: boxers and briefs made of ecological fabrics and micro-patterns, combined with pure linen shirts, also made by expert Italian tailors.
The MERMAZING KID line is dedicated to all little girls and boys with green hearts.
The baby line includes one-piece and two-piece suits combined with the Gatsby and Velvet swimsuits, with the addition of romantic cotton rouges.
The children’s line consists of briefs and bermudas in line with the patterns of the men’s collection.
Each swimsuit is equipped with the innovative “FIND ME” System, conceived by Mermazing in 2019, composed of a smart label that has inside a microchip with advanced NFC (Near Field Communication) technology readable by smartphones, which allows you to locate children on the beaches, without the emission of electromagnetic waves, without battery, gps or SIM cards.