This Week’s Brand Spotlight: Malaika New York
Malaika New York was introduced to the fashion industry at the most fitting time. Launched on Earth Day 2016, the sustainable brand features unique zero waste garments for the contemporary minimalist.
A graduate of the prestigious Parsons School of Design, Danish-born Malaika Boysen Haaning uses architectural influences in her futuristic designs. Her eponymous label reinvents wardrobe staples by giving them a Scandinavian twist, all in an ethically-made zero waste package.
Malaika’s innovative use of rectangular patterns drastically minimizes textile waste while producing striking designs. The brand’s signature two-fold purpose was developed with the wearer and the environment in mind.
The designer and founder strives to dispel the myth that sustainable fashion is bland with her flattering yet comfortable silhouettes. Each piece gently hugs the body in all the right places. Malaika New York garments are truly one of a kind pieces that cannot be found elsewhere.
By using rectangular patterns and specialized sewing techniques, the label significantly reduces its amount of textile waste. Malaika New York has a mere 3% waste rate compared to the industry standard of 30%. The brand regularly uses eco-friendly and upcycled fabrics including bike tubes, regenerated fabrics, and textile offcuts. Locally handcrafting their garments in New York reduces their C02 emissions while ensuring exceptional quality and fair labor practices. Sustainability and ethics are at the forefront of everything that Malaika does.
Malaika New York continually breaks the mold for zero waste fashion with cutting-edge design techniques. The fashion label encourages a sustainable lifestyle and promotes a sense of community within the industry.
The use of expert craftsmanship and high quality fabrics guarantees the extended longevity of each garment. Wearers will treasure their Malaika New York pieces for years to come. The label adheres to a seasonless policy, promoting timeless pieces that will never go out of fashion.
Featuring unique design features such as reversibility, Malaika New York garments are designed with versatility in mind. Wearers are encouraged to explore their creative side while wearing Malaika New York.
Based in New York, the brand is currently experiencing an exciting level of growth. Malaika New York now has locations on the east and west coasts of the USA, and beyond. With features in some of the industry’s most iconic publications, such as Harper’s Bazaar and Elle, Malaika New York is quickly becoming one of the sustainable fashion world’s most impressive names.