This Week’s Brand Spotlight: aoife®

aoife® is a luxury Irish brand that offers a multi-layered approach to luxury and sustainability.

Replacing the mechanized, robotic nature of mass production, each artisan-made piece is exclusively handcrafted to sensualize their respect for the environment and reduce fast fashion pollution. 2.5 % of their proceeds go to Healthy Seas and reforestation.

 

Functionality in Design

At aoife®, their handbags are designed to be every bit as functional as they are aesthetically pleasing through ecological means. They recognize the shift in attitudes in the world of fashion and society as a whole, which is why it is their mission to design functional and stylish items that offer flexibility to those that wear them.

 

Designed for longevity

As well as designing products from ecological materials, to be genuinely kind to the environment, they must also be able to last the distance. There is no use or value in pieces that need to be replaced so soon after purchase. They are committed to bringing functional, versatile products to life while keeping them in the loop.

Made by the finest artisans in Italy and conceptualised, designed and developed on the artboard in Ireland, all aoife ® products are handcrafted in Italy to the highest standards.

Designed for Functionality

Endless thought goes into form and function in the aoife® brand. The brand strikes a balance between designing around sustainability and functionality without sacrificing style. The aoife® brand encompasses and expresses what society needs now in fashion; a circular brand with strong and moral efforts to create change by being a responsible fashion brand, producing a high-end product you can wear with a conscience.

Take, for instance, the beautiful range of handbags that adorn the aoife® name that are designed with the ability to wear in a multitude of ways, allowing you to go about your day.

"We create statement pieces that offer so much more than the standard accessory, with practicality and functionality at the forefront of each composition."

Comfortable, Practical and Sustainable

All their products have different carrying modes and choices supporting your frame, ergonomically designed for comfort and practicality. The bags are more like a garment that you wear instead of carrying, so there is no baggage here!

 

Ethical Partners

They are committed to upholding ethical values in business and developing cooperative relationships with companies that value transparent, green principles and who respect the people working for them. To begin their collection, they have produced stylish products from ECONYL® regenerated nylon.

aoife® is a sustainable brand with a conscience. Having made it to Irelands Green Awards finals, there is more to come from aoife®, so watch this space as their exciting journey continues.

 

"We are working to push the boundaries of a circular product without sacrificing style."