Join us live this evening to discover more about the new ECONYL® e-shop, a place where conscious consumers can browse responsible products made from ECONYL® nylon as well as finding educational, informative content to strengthen knowledge of sustainability.
Marina Testino (Creative Director and Artivist), Giulio Bonazzi (CEO of Aquafil) and Briano Martinoni (Founder of C’est La V) will be discussing ECONYL’s latest journey, exploring new possibilities to reach consumers directly.
For the first time ever, you can shop products made from ECONYL® yarn all in one place. Products can be filtered by their sustainability values, with the e-shop showcasing a range of global brands using ECONYL® Regenerated Nylon and hosting a wealth of information about sustainability and circularity which visitors can explore!
Mr. Bonazzi, Marina and Briano will talk about conscious consumerism, and outline all the platform’s exciting features, including a glossary and articles about popular sustainability topics.
Mr. Bonazzi has said of the launch, “In this very challenging historical moment, we are looking to the future with very different eyes. We stepped out of our comfort zone, something we know very well. We want to get closer to our consumers and create a community where people share values and dreams for a better future. We envision a sustainable future driven by the responsibility to change the world one choice at a time.”
During the live, Mr. Bonazzi will further explain the decision to launch the new project now, and how the pandemic shifted ECONYL’s focus. Marina will be asking questions from a consumer viewpoint to find out exactly why the platform is perfect for conscious consumers. And Briano will be telling us exactly how and why C’est La V have joined the e-shop and talk about benefits from a brand point of view, as well as outlining how C’est La V produces responsibly and ethically.
Join the conversation and get answers to all your questions on Instagram @econylbrand on Monday 12th July at 5.30 pm BST / 6.30 pm CEST. Look forward to seeing you there!