After socks, carpets, jackets, swimwear and underwear, for the first time our ECONYL® regenerated yarn will be used in jeans. And we are not talking about any kind of denim producer, but about the brand that is recognized as the creator of this piece of garment, Levi Strauss &Co.
The jeans that will be produced using ECONYL® yarn will be the 522 men’s model available online and manufactured with cotton and ECONYL® 100% regenerated yarn coming from pre- and post-consumer waste like for example discarded fishing nets and spent carpets.
“We envision a world where everyday items don’t have to come at the expense of the environment,” said Giulio Bonazzi, Chairman and CEO of Aquafil. “This new partnership is further proof that sustainable materials can be used to reinvigorate products that have been traditionally made. Levi’s is redefining the denim industry.”