22 Nov 2018

VOGUE – 10 trends we were obsessed with in 2018

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By Lilith Hardie Lupica

How your shopping habits dictated the biggest trends of the year.


Trends, trends, trends: we’re all obsessed with what everyone is wearing now and next. So when Lyst pulled together 2018’s top 10 trends that mattered, we couldn’t help but put it all together and give you a summary of the biggest trends you were lusting after and wearing in 2018. With data gathered from 80 million shoppers from 120 countries, Lyst’s 2018 list comes from a range of sources including “page views, sales data and social media mentions across five million fashion products from 12,000 designers and stores” and is the final word in trends for the year.

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1. Sustainable
Quite pleasingly, sustainable fashion was the top trend for the year with searches for environmentally-friendly materials and production techniques up across the board. Lystreports a 47 per cent increase in searches relating to “vegan leather”, “econyl” and “organic cotton”.

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