THE EVENING STANDARD – The most popular sustainable fashion products to invest in right now
by Megan C. Hills
Meghan Markle is ahead of the curve on this one
Sustainable fashion is easily the most positive trend to hit the fashion industry. Many are making the shift to a greener wardrobe, including the likes of Emma Watson, Meghan Markle and Gemma Chan. According to research conducted by fashion discovery platform Lyst, there’s been a gigantic increase in people looking to buy responsibly sourced-fashion.
Since last year, Lyst reported that there was a 66% increase in searches for sustainable fashion and related phrases which include “ethical brands” and “econyl”. (Econyl is a nylon yarn crafted from plastic waste and recycled fabrics.)