Stella McCartney has long been an advocate for sustainable, ethical fashion; the luxury label has been busy over the last several months trying to drive the industry away from a take-make-waste model, announcing plans to use Parley for the Oceans’ recycled plastic yarn and Aquafil’s ECONYL® fiber, made from 100 percent regenerated nylon waste, in its line of shoes, accessories and outerwear. In its latest bid to call attention to the cause, the vegetarian brand has shot its entire Autumn/Winter 2017 campaign on a landfill site on the Eastern Coast of Scotland.


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