RACONTEUR – Reuse, recycle: five brands show how it’s done

By Jim McClelland

Five pioneering companies are using innovative methods to reuse and recycle textiles and other products that would otherwise go to landfill

Founded a decade ago in a shed on the Isle of Wight, Rapanui now makes clothes from certified organic cotton, in a wind-powered factory and using low-waste print technology. The company’s growing partners optimise use of rainwater, co-planting and insect traps, plus a special ingredient: cow poo.


With suppliers certified to Oeko-Tex standards for textile products, costumes are produced in London from ECONYL yarn, a 100 per cent regenerated nylon fibre made from pre and post-consumer waste, including “ghost gear” of old fishing nets.


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