By Huw Hughes
What do streetwear, Zendaya, Off-White, sustainability and Ikea have in common? They were all among the hottest topics in the fashion world this year, according to the Year in Fashion 2019 report by global fashion search platform Lyst. The report, which analysed the data from 104 million shoppers, summarises the biggest trends from the year. Here’s a rundown of the highlights.
Quite unsurprisingly, sustainability dominated shoppers’ online searches in 2019, as concerns over the impact the fashion industry has on the environment continue to grow. Searches including sustainability-related keywords soared 75 percent year-on-year, with an average of 27,000 sustainable fashion searches made each month. Specific searches for more eco-friendly materials also shot up, with searches rising for econyl (102 percent), organic cotton (52 percent), repreve (130 percent), and tencel (42 percent). Denim and sneakers were the most popular sustainable products.