By Sarah Kent
The Italian luxury group is launching a range of its nylon bags using recycled material, joining a spate of brands that have introduced similar initiatives.
LONDON, United Kingdom—When Prada started selling nylon bags in the 1980s, it was an iconoclastic move that shook the luxury industry. Now, the Italian brand wants to make one of its most iconic products green.
Its recycled nylon products have been created in partnership with Italian synthetic fiber producer Aquafil. While Prada has been looking at ways to use recycled nylon for several years, the quality and volumes available weren’t good enough until recently, Bertelli said.
Aquafil has spent years developing nylon yarn from plastic waste. It claims that for every 10,000 tons of its trademarked Econyl thread, 70,000 barrels of oil are saved. The product is already used by a range of brands, including Gucci and Stella McCartney.
The company will launch the Re-Nylon capsule alongside a series of videos produced by National Geographic that explore how Econyl is made.