ECONYL® regenerated nylon is the main ingredient used by the artist Paola Pivi for her artwork Stop by, a 500 square meters carpet that will welcome the public during the ArtVerona fair, in Verona from 15 to 17 October 2021.
Located at the entrance hall of the fair in the Galleria dei Signori, the new and exclusive Red Carpet project aims at redefining the space and placing the visitor at the center of the experience. The Stop by installation has a dual use: visitors can walk on the carpet to reach the exhibition halls, or admire the work from a raised perspective, from the balcony overlooking the space.
Among the most important international artists, Paola Pivi has a deep attention to environmental issues. For this reason, the carpet was entirely made of ECONYL® yarn and produced by ege carpets, a company specialized in the production of high quality carpets with special attention to sustainability.
On the carpet are represented three polychromatic staircases with the bright and vivid colors that distinguish the artist. The staircases of the same length run parallel and play with the dimension of the space in which the carpet is installed. Thanks to its very high quality, the use of ECONYL® yarn has allowed an exact transfer of the bright colors chosen by Paola Pivi in the artwork.
“We are happy to collaborate with Paola Pivi, an artist of great talent and originality: in her hands, our ECONYL® regenerated yarn is transformed into an extraordinary sustainable carpet that is a real artwork. An example of the infinite possibilities of creating new ideas without using new resources. As a company, we feel we are witnessing a new way of doing business, concrete and sustainable” said Giulio Bonazzi, President and CEO of Aquafil, makers of ECONYL® regenerated nylon.
At the end of the event, the carpet, with a view to a circular and sustainable path, will be preserved and reused again.