A TRIBUTE TO THE PAST, A STEP TOWARD A CLEANER ENVIRONMENT, AND A PARTNERSHIP MADE TO LAST
Breitling announces the launch of the Superocean Heritage ’57 Outerknown, the third watch in collaboration with Outerknown, the sustainable apparel brand co-founded by surfing legend Kelly Slater. With its bronze-colored dial and Outerknown ECONYL® yarn NATO strap, this modern-retro sea watch expresses the cool, laid-back lifestyle associated with the surfing scene in Southern California and Hawaii in the 1950s and 1960s.
The Superocean Heritage ’57 Outerknown and the Superocean Heritage ’57 Outerknown Limited Edition watches celebrate Breitling’s partnership with Outerknown, the sustainable apparel brand co-founded by Surfers Squad member Kelly Slater.
Both brands share a commitment to clean oceans and beaches. Their goal of helping to maintain and protect a healthy, safe environment is reflected in the creation of the Outerknown NATO straps, made from ECONYL® yarn.
Kelly Slater says: “Georges and his team at Breitling have shown that they have the same passion for clean oceans and beaches that we do. And creating watches with the ECONYL® yarn straps we designed with Breitling is a nice message and our symbol towards a cleaner environment while developing products.”
Breitling’s Outerknown ECONYL® yarn NATO strap collection was launched in 2019. Created in cooperation with Outerknown, the straps are fresh, vibrant, and colorful, and, while they were designed specifically for Breitlings Superocean collection, they can be paired with any Breitling watch. Not only do they contribute to the superb design codes of watches like the Superocean Heritage ’57 Outerknown, they also support Breitling’s unrelenting dedication to sustainability. ECONYL® straps are not only recycled but are also completely recyclable.
The Breitling Superocean Heritage ’57 Outerknown watches may pay a remarkable tribute to the memorable surfing culture and lifestyle of the 1950s and 1960s, but they are also focused on the very real challenges faced by our planet and on the people who are looking for ways to drive positive change.