WWD – Gucci Launches Off the Grid Sustainable Collection
By Luisa Zargani
A new ad campaign to present the collection is fronted by Jane Fonda; Miyavi; David de Rothschild; Lil Nas X, and King Princess.
MILAN — Gucci is going off the grid — and turning to a number of talents, including Jane Fonda, to communicate a new sustainable project.
The Italian luxury company will launch on Monday a collection that employs recycled, organic, bio-based and sustainably sourced materials, including the trademarked Econyl, a regenerated nylon made from nylon offcuts and pre- and post-consumer waste, such as abandoned fishing nets and carpets — transforming plastics that harm marine life and old materials that will likely end up in landfills into a new high-quality thread.
Gucci was the first luxury brand to use Econyl threads in its products, beginning in 2016. Other components of Gucci Off the Grid are made from recycled materials and more sustainable alternatives such as metal-free tanned leather, recycled polyester thread and linings, recycled brass, recycled gold and palladium hardware coating, and solvent-free adhesives.
To support a continued cycle, the Econyl offcuts are recovered from Gucci Off the Grid’s manufacturing and then recycled to create new Econyl materials.