WWD – Burberry to Introduce Sustainability Labels to Its Products
by Fiona Ma
To mark the roll out, Burberry will also re-create a capsule of 26 looks using eco-friendly materials.
LONDON — Burberry is rolling out new labeling across all key product categories in a bid to show how each product is meeting certain sustainability requirements. The rollout of the labeling coincides with the launch of ReBurberry Edit, a collection of 26 of its top spring 2020 looks re-created using sustainable materials.
Going forward, the ReBurberry edit will also be comprised of heritage pieces such as the trenchcoat and car coat as well as a range of eyewear. The eyewear will be made from bio-based acetate while the ready-to-wear items will be made from Econyl, recycled nylon made from waste such as fishing nets and industrial plastic.