While eco-friendly fashion has never had particularly glamorous connotations, the best designers of a new generation are stitching sustainability into everything they do.

By Olivia Singer

While sustainability has long been considered a byword for hemp-heavy bohemia, a new generation of designers is building brands with a more conscious approach to fashion at their core.


“I believe the most sustainable way to shop is to buy vintage – but that’s not always possible for underwear and jersey pieces,” explains Elliss Solomon, who launched her namesake brand in 2016 with the missive of creating ethical and necessary clothing for women. Ranging from briefs and swimwear to fleece jumpers and leotards, all of her pieces are designed and manufactured in the same East London building, reducing her carbon footprint, and use materials from organic cotton to recycled polyester. One of her particularly good discoveries is a regenerated nylon process – ECONYL – which takes fishnets and nylon waste and reforms it into fabric that she uses to make swimwear.


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