THE BRIDGE TO BETTER BRANDS – SecondtoNAKED, adidas by Stella McCartney Boost Ethical Activewear Market
By Stella McCartney
Earlier this month, adidas by Stella McCartney launched its Fall/Winter 2018 sustainable women’s activewear collection, paying tribute to the power of nature. Designed to equip female athletes whatever the weather, the animal-inspired pieces serve as a reminder that everyone can do their part to protect the world around them.
The collection features fabrics such as recycled polyester, Parley Ocean Plastic®, ECONYL® yarn and organic cotton, in addition to razor-sharp technology such as Climaheat and BOOST, with prints inspired by the resilience and elegance of endangered animals and nature.