LUXIDERS – How Sustainable is Stella McCartney?
ByDanielle Keller Aviram
How sustainable is Stella McCartney? One of the first things seen in Stella McCartney’s website just before Christmas 2019 was a statement about the brand’s commitment to creating the first vegan Stan Smith’s sneakers highlighting the uniqueness of this collaboration between the queen of vegetarian luxury brands and the king of the white sneakers.
Since 2001 when Stella opened her own brand in a joint venture with Gucci Group (now Kering Group), she promoted a cruelty-free and ethical philosophy and stood against the use of leather, fur, skins and feathers in her catwalks and collections. This statement and philosophy followed by an action plan affecting every business decision while differentiating her brand from the rest of the luxury industry that surrounded her. This was a bold step at that time but the brand kept this state of mind and moved forward every year.
Recycled Nylon and polyester: The brand’s goal is to stop using virgin nylon this year, by switching to ECONYL® regenerated nylon. ECONYL® turns waste into a resource. Industrial plastic, waste fabric and fishing nets from oceans all are recycled and regenerated into a new nylon yarn that is exactly the same quality as virgin nylon.