By Marjorie van Elven
Last week, on the opening day of London Fashion Week, the network of nonprofit organizations Friends of the Earth urged fashion companies to do more to tackle plastic pollution, as the fashion industry is “a significant contribution” to the problem. Luckily, some brands are already manufacturing clothing, shoes and apparel from plastic waste.
“We’re the first surf brand and the third apparel brand to work with Parley”, said Kees Scholten, O’Neill’s European Sales Director, in an interview to FashionUnited. 20 percent of the materials collected from the ocean can be used to make clothing items, the rest is recycled. O’Neill has also teamed up with other sustainable companies such as Bionic, Econyl and Repreve to make eco-friendly yarn for its T-shirts, leggings and sport bras.