EVENING STANDARD – ReBurberry Edit: Burberry launches eco capsule collection and new green eco clothing tags for Earth Day
by Chloe Street
To celebrate World Earth Day, the British brand has created an edit of its SS20 collection made from recycled and bio-based materials
Burberry today launches new pistachio-coloured clothing tags listing the sustainable credentials of the item of clothing to which they belong.
The tags will initially feature on a selection of products in menswear, womenswear and accessories, with all categories due to be green-tagged by October.
Burberry, which scored 36 per cent on Fashion Revolution’s recently released Fashion Transparency Index, has an internal points system for categorising the sustainable credentials of an item of clothing, which they call “positive attributes.”
From a range of eyewear crafted from pioneering bio-based acetate, to trench coats, parkas, capes and accessories created from ECONYL® (a recycled nylon made from regenerated fishing nets, fabric scraps and industrial plastic) and other outerwear pieces made from a new nylon developed from renewable resources such as castor oil, and a polyester yarn made from recycled plastic bottles; this is a showpiece of the latest innovative materials used by the brand.