By Jennifer Hermes

Fashion brands are increasingly turning to sustainability certifications to prove to their customers that they are truly environmentally responsible. Validation, from independent organizations, that a brand has met established environmental standards can tip the balance in a brand’s favor.

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Australian swimwear company Zoggs is another seeking a competitive advantage while chasing sustainability. Last winter, the company launched a bathing suit line called Ecolast made from Econyl brand yarn manufactured using regenerated plastic waste.

Econyl yarn is made by Aquafil using a system that starts with waste like abandoned ghost fishing nets, fabric scraps, carpet, and industrial plastic that would otherwise end up in the landfill. This waste gets recycled into nylon thread that Aquafil says is exactly the same as virgin nylon.

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