BLOOMBERG – These Dive Watches Can Go Deep In the Ocean—And Help Save It, Too
By Mark P Bernardo
A new crop of luxury timepieces brings environmental awareness, and support of ocean-related eco-charities, to haute horology.
Wristwatches have been worn for diving, sailing, and other maritime activities, at least since the first waterproof watch case, the Rolex Oyster, made its debut in 1926. In more recent times, some of the most renowned purveyors of nautical-inspired timepieces have partnered with environmental charities focused on water-related causes to produce special editions, often with proceeds benefiting said charities.
The blue tones are echoed on the watch’s main eco-friendly talking point, its NATO-style strap woven from ECONYL yarn, a material produced from recycled ocean waste such as discarded nylon fishing nets. The material is used for the clothing produced by Outerknown, a “sustainable” clothing brand co-founded by surfing champion and Breitling ambassador Kelly Slater.