Jonathan Cohen and business partner Sarah Leff formally launched the Jonathan Cohen brand in 2011 offering both creativity and innovation through high-quality one-of-a-kind pieces. Cohen’s upbringing and cultural heritage with the Mexican prints and patterns and colors, the laid-back ease of the San Diego surf culture and the modern city approach have manifested into what the brand has become today. Pushing their creative approach further the brand has embarked on focusing on zero-waste design, to address the necessity of sustainability in fashion.
Jonathan Cohen has embraced the environmental properties of ECONYL® nylon to create his Fall/Winter 2020 capsule debuted at his latest runway show last night. This ethereal yet bold collection, is emblematic of zero-waste design and is an expression of integrating the embellished beauty of nature with elegant high-quality fashion.
Cohen drew inspiration from the aesthetic capabilities of ECONYL® yarn to create 10 one-of-a-kind pieces, featuring a bright blue ruched pencil skirt and a puff sleeve black midi dress. The assimilation of ECONYL® yarn seen throughout the collection, signifies a progression for the brand in furthering its commitment to taking responsibility for its impact on the world.
“The abundance of waste in our landfills and oceans is harming our environment,” says Giulio Bonazzi, President and CEO of Aquafil, makers of ECONYL® nylon. “By turning waste into high-quality, regenerable fibers ECONYL® regenerated nylon helps leaders in the fashion industry create beautiful textiles without depleting scarce resources.”
“We believe it is vital for designers to take responsibility for the waste they produce,” says Jonathan Cohen. “Designing with ECONYL® yarn has given me the opportunity to get creative and reinvent waste into vibrant, one-of-a-kind pieces that amalgamate the essences of nature with the Jonathan Cohen woman.”