Gucci Off The Grid means to live in a way that is unrecorded, behaving independently, in tune with the natural surroundings and away from the mainstream. Gucci sees in this philosophy a desire to leave behind a lighter footprint and journey more responsibly.
With this in mind, for pre-fall 2020-21 Gucci has developed Gucci Off The Grid, the first collection from Gucci Circular Lines, an initiative created to support the House’s vision for circular production. Designed for those mindful of their environmental impact, Gucci Off The Grid uses recycled, organic, bio-based, and sustainably sourced materials, including ECONYL®.
Gucci Off The Grid has been conceived to enhance respect for, and responsibility towards, the environment. The collection comprises genderless footwear, luggage, accessories, and ready-to-wear. Gucci Off The Grid empowers those undertaking journeys, however big or small, to be respectful of the world we all inhabit, allowing them to extend more environmentally friendly practices to their lives.
Gucci Off The Grid features the GG logo. The material is made from 100% regenerated polyamide, created from ECONYL® regenerated nylon. However, in this collection, not only the nylon but also other components are made of recycled or environmentally friendly materials.
Through the use of these materials, all recycled, organic, bio-based or sustainably sourced, the collection is designed to decrease the carbon footprint, something Gucci is committed to helping achieve.
The bag range in the Gucci Off The Grid Collection features three shiny and vivid colours: black, orange, and yellow. The multiple designs are characterized by softness and lightness, making them easy to use and wear. The core item is a backpack, which has been developed in two sizes, with three frontal pockets that enhance the style. In addition to these, there is a squared belt bag, a shoulder bag in two sizes, an East-West tote, a North-South tote, a backpack with a drawstring closure, and a duffle. All are embellished with a black leather tag displaying the Gucci script logo in gold embossing.
There are also the Gucci Tennis 1977 sneaker for women and men, in the low and high-top versions, pouches, wallets, and a brand new mini bag in Gucci Off The Grid, as well as bucket hats and baseball caps.
Where ready-to-wear is concerned, a group of men’s pieces has been developed in orange and black. Some of these come in a genderless size scale to make them suitable for women too. Made from ECONYL® regenerated nylon yarn, and using recycled polyester zips, labels, and drawstrings, this selection comprises two styles of unlined sportswear blouson, sports pants with stirrups, and a check-quilted lined sportswear gilet.
An entire range of Gucci Off The Grid products has also been created in a special blue colour, exclusively for the Japanese market. This selection features genderless bags, wallets, sneakers, ready-to-wear, and hats in many of the styles found in the global collection.
The Gucci Off The Grid Collection comes with dedicated FSC-certified packaging, in line with all other Gucci packaging. The globally available products have a bag or a box made from recycled paper that is in a natural card colour; there are also pouches made from recycled nylon in black, orange, and yellow.
All packaging includes a card displaying a Gucci logo that features information about the products and the story behind the Gucci Off The Grid sustainability project.