Breitling announces two launches in partnership with Outerknown, the sustainable apparel brand co-founded by surfing legend and Breitling Surfers Squad member Kelly Slater. In addition to the new Superocean Outerknown watch, Breitling introduces the first Outerknown ECONYL® yarn NATO strap collection. The 18 ecologically responsible straps, which will dress up any Breitling watch, are crafted from ECONYL® yarn.
The Outerknown ECONYL® yarn NATO strap collection is fresh, vibrant, and colorful, and, while the straps were designed specifically for the new Superocean collection, they can be paired with any Breitling watch.
Each of the 18 references is made of ECONYL® yarn.
They are available in six colors:
- blue with dark blue stripes and lining,
- light blue with dark blue stripes and lining,
- yellow with orange stripes and lining,
- gray with black stripes and lining,
- red with black stripes and lining,
- green with black stripes and lining.
Their buckles and keepers are available in two finishes: stainless steel and black DLC-coated stainless steel. And, with four different size options ranging from 18 mm to 24 mm, there is an Outerknown ECONYL® yarn NATO strap perfectly suited to every Breitling watch.
The Outerknown ECONYL® yarn NATO straps will be available exclusively through Breitling’s authorized e-commerce platforms, where customers can first configure a Breitling watch with one of the innovative, environmentally responsible new straps before deciding to purchase it.
Breitling CEO Georges Kern says: “We are happy to be able to build on our excellent partnership with Kelly Slater and Outerknown. The Superocean Outerknown is a fantastic watch, but the enduring story is the innovative strap collection. It marks another important step in our shared focus on sustainability.”
Kelly Slater agrees: “I often point out that the ocean and the beach are essentially my office. I’ll do everything in my power to keep them clean. These new ECONYL® yarn straps that we’ve made with Georges and the team at Breitling are a step toward a cleaner environment, and we’re proud to have our name associated with them. Importantly, they raise awareness that individuals really can make a difference. The oceans and beaches belong to all of us, so we want to encourage every man, woman, and child to help.”
Breitling has been known for its outstanding dive watches since 1957, when it introduced the original SuperOcean.
The brand continues to produce superb underwater performers, but in recent years, it has also underscored its commitment to clean oceans and beaches through its partnerships with Outerknown and the sustainable apparel manufacturer’s co-founder Kelly Slater, who is described as the world’s greatest surfer. Like Breitling, Outerknown works with the NGO Ocean Conservancy to raise awareness of the problem of marine waste. In 2018, Breitling celebrated the partnerships with its Superocean Heritage Chronograph 44 Outerknown. The brand is excited about offering a new watch inspired by the commitment it shares with Kelly Slater and Outerknown to help clean the world’s oceans and beaches.