The story behind the new Prada Re-Nylon sustainability initiative has been charted across the globe – uncovering the methods by which harmful and wasteful materials – fishing nets, discarded textiles and old carpets – are regenerated. These raw materials are harnessed to produce eternally recyclable ECONYL®, which Prada used to create the Prada Re-Nylon collection, also the foundation of a new, entirely sustainable approach to fashion.
The goal is, by the end of 2021, to convert all Prada virgin nylon into regenerated nylon – a wide-reaching commitment to fundamentally transforming practices across the Prada Group.
Prada have collaborated with specialists from National Geographic to create an episodic branded content series – What We Carry – exploring the multiple countries and communities touched by the Re-Nylon project and underscoring the direct environmental impact it has.
In the final step of this journey, we are guided by Prada reporter Amanda Gorman, the inaugural US Youth Poet Laureate whose work celebrates community and social change, and the engineer and architect Arthur Huang, a trailblazer and National Geographic Explorer who focuses on the idea of upcycling waste into new forms. They travelled to Ljubljana – Slovenia, home of Aquafil’s production plant for ECONYL® regenerated nylon. Alongside Giulio Bonazzi, Chairman and CEO of Aquafil, we see some of the recycling process, used to transforming tons of collected waste into new ECONYL® yarn.
What We Carry travels across the world to map the entire supply chain of Prada Re-Nylon – demonstrating the origin of every thread, the history behind each piece. Through five individual episodes, led by Prada reporters and National Geographic experts, What We Carry shows exactly that – the ability each of us carry, within our choices, to consider their long-term impact; and that what we carry can affect genuine change.
Images Courtesy of Prada