Miss Janna creates beautiful swimwear focusing on how women should feel in their swimwear – confident and good looking. The founder could not find any fitting swimwear when creating the brand. They were all too sporty, tiny or covering. So, she created her own swimwear to feel stunning and practical in.

The second step was to ask customers what they wanted from their swimwear and come up with a line based on the needs of women. Unlike other brands their design accentuates the body’s natural beauty rather than exposing it.

Miss Janna offers practical swimwear based on timeless designs that are flattering in fit and won’t leave you feeling uncomfortable. To ensure that your Miss Janna swimwear can be used for many years to come, they use only the highest quality fabric available, even twice as durable as competitive fabrics. The best part besides being absolutely gorgeous – it’s all made from ECONYL® generated nylon.

Saving the planet by avoiding the use of new fossil resources while reducing existing waste piles, keeping our oceans and nature cleaner from plastic in the process sounds like a win-win to us!

Miss Janna has been selling ethically produced and sustainable swimwear made of 100% regenerated nylon on the Swedish and now European market for the last four years.