Lou Lou St Cruz is an Australian brand creating swim couture made from high performance and regenerated ECONYL® yarn with a company ethos focusing on slowing down the fast-fashion trend. Straying from cheap and fleeting trends, Lou Lou focuses on sustainable, quality pieces that will not only last but shine for many seasons to come.

Despite using regenerated materials from ocean waste, their products are far from trash. With bright, vibrant suits that pop against the palette of the sea, they’re prepared to make waves this upcoming season with a collection of over 74 combinations.

The current collection features one and two-piece designs in classic black and vibrant, bold prints, appealing to both sides of every babe. Lou Lou St Cruz embodies the perfect combination of spicy and sweet, while always exuding confidence and style. With an emphasis on body positivity, the products cut and cover to accentuate womanly figures, while compression fabric and technical finishes allow the natural form to speak for itself.


“We’ve teamed up with Aquafil, pioneers, and eco-visionaries in environmentally conscious luxury yarn production”. Taryn McLean, designer and company director.