Launched in early 2015, Bower is a luxury ethical & sustainable British swimwear brand. Influenced by Rupert & Fiona’s childhood spent by the sea at Sydney’s Fairy Bower, they now split their time between London, Biarritz & Amsterdam creating a label that responds to a need for modern and beautifully constructed swimwear that retains functionality and ease of wear.

Bower’s aim is to create design-led swimwear with a focus on the now with a nod to the past.

The designs utilise luxury Italian fabrics, partnered with complex construction and considered details. With components sourced from Italy & France, the final product is constructed at a small, specialised factory in Italy.

Their swimwear is created from fabrics produced with ECONYL®, a yarn created from post consumer plastic waste including discarded fishing nets. Their clothing is 100% vegan and they only produce to order. They strive to ensure their processes & production produce as little waste as possible, their quantities are limited in order to minimise dead stock and wastage. They source all components from factories within Europe that adhere to high standards of production and ensure safe and fair working environments for their employees.