In the fast and furious world that we live in, everyone is bombarded with information and distractions. ESG-related communication needs to be sharp, engaging, and memorable, otherwise it will fade into the background and be quickly forgotten. Top consulting firms, digital unicorns and luxury brands have built their success on stories (and campaigns) that look good, sound better, and most importantly, move us to action.
These powerful narratives don’t lie. Brands have simply found a way to apply scientific evidence, structures and techniques to make authentic and original messages cut through the chaos, resonating with global audiences and staying in people’s minds and hearts for a very long time. This webinar will take a magnifying glass to such approaches, gleaning key insights and strategies for the brands of tomorrow to not just survive, but thrive in today’s 4th industrial revolution.
Speaker: Nicolo Andreula, global strategist and author of Phygital and Flow Generation
Date: Part 1 September 28th, 2022
Part 2 October 26th, 2022