WAO is an Italian brand of ecological shoes made with natural, innovative, and sustainable materials. This is the eco effect resounding in the cyclic nature of WAO: all the parts of the shoes come from the earth and return to it at the end of their life cycle. They have created seasonless shoes, taking maximum advantage of natural resources. They work together with Italian firms and artisans and donate 4% of the sales to nonprofit organizations which support the environment or animal welfare.

Fair and decent working conditions, covering areas including health and safety, equality and anti-discrimination, unionisation, and employee wellbeing.

When a commodity is produced in a short, localised supply chain, stimulating the local economy, generating job opportunities, and reducing international transportation emissions.

A prestigious label that indicates a product has been designed and produced in Italy, showcasing heritage craftsmanship, high quality, and timeless elegance.

Packaging intended for consumers and businesses that has been designed with sustainability in mind and has a lower environmental impact than traditional forms of packaging, such as single-use plastic.

When a product is vegan, it does not contain any animal-based materials.