Volcom and Aquafil Make It Easier for Consumers to Choose Sustainable Apparel
The brand’s first ocean-friendly collection diverts waste by adopting a more circular approach
Trento, Italy – November 1, 2016 – In partnership with Aquafil, Volcom announced the Simply Solid Spring 2017 collection. This women’s collection is the brand’s first-ever swimwear collection composed of 78 percent ECONYL® fiber. The partnership with Aquafil represents Volcom’s long-standing respect and love for the world’s oceans.
“ECONYL® fiber allowed us to create a collection with deeper meaning and purpose,” said Lindsey Roach, Head of Women’s Business. “We wanted this collection to be more than beautiful patterns and functional pieces, so the fact that it is made with recovered fishing nets creates a natural connection to surf culture, which fully understands the value of keeping the ocean clean.”
Made from 100 percent regenerated nylon waste, ECONYL® fiber is ideal for creating high-quality garments that are durable, lightweight, breathable and environmentally friendly.
Aquafil’s ECONYL® Regeneration System diverts waste from landfills and oceans through the recovery of abandoned fishing nets and other discarded nylon waste materials. The recovered nylon waste is made new through Aquafil’s cutting-edge regeneration system, a pioneering example of the circular economy in action – offering the same quality and performance as traditional nylon, but with the ability to be regenerated an infinite number of times without any loss in quality.
Sustainability is a core value that has been built into Volcom’s mission statement. It’s a key driver of the brand’s global strategy and is woven into product design and development, event management, retail and facilities operations and marketing initiatives. By choosing to incorporate ECONYL® fiber, Volcom has raised the bar for other apparel brands to make responsible decisions that have a positive impact on the environment.
Volcom’s New Future campaign turns sustainability commitments into action. In 2005, Volcom Verde was released as the brand’s first eco-focused set of products. Volcom’s goals align with its parent company, Kering. The Kering Group’s leadership in sustainability is gaining global recognition for an ambitious set of initiatives across luxury, sport and lifestyle brands.
Volcom is yet another major brand that recognizes the significance of the ECONYL® Regeneration System.
Volcom’s Simply Solid collection ranges from $32–$85.50 USD. You can view the collection at www.volcom.com, and join the conversation using the hashtag #CaughtUpInAGoodThing.
Since 1969, Aquafil has been one of the leading players, both in Italy and globally, in the production of polyamide 6. The Aquafil Group has a presence in eight countries on three continents, employing more than 2,700 staff at 16 plants located in Italy, Germany, Scotland, Slovenia, Croatia, the USA, Thailand and China. For more information, visit www.aquafil.com.
About ECONYL® Fiber
Made from 100 percent regenerated nylon waste materials, Aquafil’s ECONYL® fiber helps divert global waste streams from landfills and oceans and is used to produce a wide range of textile products such as sportswear, swimwear and carpets. In 2007, Aquafil established the Energy & Recycling business unit to boost the sustainable activities of the Aquafil Group. Thanks to its research and development activities the ECONYL® Regeneration System was created. Within four years it became an important milestone and commercial driver within the company, representing a significant step towards the company’s involvement in the circular economy. The ECONYL® Regeneration System is the world’s most efficient industrial system for the production of Nylon 6 and is unique in that it boasts no loss of quality after reclamation and transformation of nylon waste. For more information, visit www.econyl.com or @ECONYL.
Volcom was founded in 1991 on the belief that there is a higher level of consciousness to be found within one’s self through the internal and external journeys that board-sports, music, art and film provide. The company prides itself on making quality apparel, outerwear, footwear and accessories that not only exemplify the lifestyle, but also enhance the ability to live it. By being the first to combine surfing, skating and snowboarding under one brand from inception a new future was forged and a generation of liberation was born. For over two decades Volcom has been true to this… the quest for Spiritual Intoxication. For more information, please visit www.volcom.com. Volcom is part of the Kering Group, a world leader in apparel and accessories which develops an ensemble of powerful Luxury and Sport & Lifestyle brands. For more information, visit www.kering.com.