VOGUE – The Sisters Behind Norba Are Making the Case for Europeans—And Everyone Else—To Wear Gym Clothes All Day

By Brooke Bobb


In Ukraine and Russia, according to Olha Norba, it’s common to see fresh-off-the runway looks from Gucci or Dior in the gym locker room. In these countries, as well as throughout Europe, the idea of staying in workout clothes post-exercise is still widely considered a fashion faux pas. Norba, who is a model with a degree in fashion brand management, and her sister Helen, a lawyer, are aiming to change that notion with a collection of pretty, earth-toned fitness attire meant for low-impact, non-cardio workouts like pilates and yoga.

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The collection is currently available on the Norba website. This week, they’re launching a second collection made entirely from Econyl, a regenerated nylon. It performs the same as virgin nylon but is made from different types of waste including fishing nets and scraps from carpet mills.

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