By Emily Farra
Spending time in nature is almost guaranteed to get you thinking about the health of the planet. That’s something of an understatement for Kelly Slater, the 11-time world champion surfer who’s spent the better part of 40 years in the water. He’s become an outspoken environmental activist and supporter of sustainability in all forms, but it wasn’t just the fact that his career took place in the ocean—which is estimated to have a few million tons of plastic waste floating around—that inspired his latest project.
There’s organic cotton T-shirts and sweaters; swim trunks made from Econyl (a fiber spun from recycled fishing nets); a line of organic cotton jeans; and the brand’s best-selling heavyweight cotton-twill “blanket shirts.”