23 Sep 2018

VOGUE – A Lightness of Being—Hamish Bowles on Creative Directing the 2018 Green Carpet Fashion Awards

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by HAMISH BOWLES AS TOLD TO LAIRD BORRELLI-PERSSON


There’s plenty of fashion action taking place off the runways in Milan this season. A beautiful “intervention,” for example, is being staged by Livia Firth’s Eco-Age with the Camera Nazionale della Moda Italiana, Ministero dello Sviluppo Economico, the Italian Trade Agency, and the Comune di Milano, in the Piazza della Scala in advance of the Green Carpet Fashion Awards, celebrating sustainability in Italian fashion. The fact that Vogue’s Hamish Bowles has been named creative director of this year’s festivities might explain why the garden installed there displays the free-form beauty characteristic of English landscape design.

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There will be projections on the facades of the Palazzo Marino, and we’ve also wrapped a real green sustainable carpet, made of ECONYL®, around the square.

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