By Sarah Young

It is seven years of good luck with the latest iteration of a collection that uses organic materials to make beautiful womenswear and accessories

H&M has launched the 2018 edition of its Conscious Exclusive collection – a range that, in light of fashion’s growing effect on the environment, is designed to promote the use of recycled materials. The collection, now in its seventh year, comprises beautifully crafted womenswear, lingerie, shoes and accessories. The initiative proves that affordable, stylish fashion and sustainability is possible.


This year, alongside organic linen, cotton and silk, as well as Tencel and recycled polyester, H&M has introduced two new materials. The fresh products are recycled silver, to create jewellery, and ECONYL® – a 100 per cent regenerated nylon fibre made from fishnets, which will be used to craft intricate pieces of lace.


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