06 May 2020

ELLE – 6 international fashion labels that are redefining luxury by taking a sustainable approach

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By Subhanjana Das

Wasteful luxury out, responsible luxury in


As we stand face-to-face with pressing environmental crises and a global pandemic that has brought the world to a standstill, every industry is being forced to re-evaluate its choices. Conversations around sustainability are now stronger than ever as the global fashion fraternity stands up to work in tandem with nature and limited resources. Until recently, sustainability in the international fashion industry was limited to a handful of brands which adopted progressive measures for an eco-positive growth. But a heroic change might be in the offing. The Spring-Summer ’20 collections and shows in Paris and Milan saw iconic luxury fashion houses like Gucci, Louis Vuitton, Prada, Givenchy, and Alexander McQueen balance ethics with aesthetics, and set a precedent for the luxury industry to follow.

Prada: Besides taking responsibility for its fabric use and the resultant waste in production, Prada took a dive into the ocean to turn the colossal plastic waste dumped in it into wearable luxury. The fashion house has re-introduced its iconic nylon backpack with the Prada Re-Nylon collection and gave it a sustainable makeover. Previously made using parachute fabric, the bags are now designed with ECONYL®, a regenerated nylon that is made by recycling fishing nets, ocean plastic and textile waste. In collaboration with the textile yarn producer Aquafil for the production of ECONYL®, the century-old fashion house is set to replace all its nylon with this recycled fabric by 2021.

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