LONDON – The fashion and textile industries are big polluters. In the US alone, 85% of apparel ends up in landfill.

To change course brands are increasingly turning to solutions thrown up by the circular economy. Napapijri is one of them. Infinity, its new jacket made from ECONYL® 100% recycled material: old fishing nets and other waste products, was released this week online and at its new Carnaby Street store in London.


“Napapijri is the first brand to take a jacket back to be recycled into new ECONYL® material thanks to our unique Regeneration System,” added Giulio Bonazzi, CEO of Aquafil (the makers of ECONYL®). “So, when the jacket reaches the end if its life, it is only the beginning. This is a real first.”

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