16 Feb 2020

GRAZIA – So, What Exactly Is Happening At London Fashion Week?

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By Natalie Hammond


The second port of call on the whistle-stop tour of fashion capitals is our very own London. The design talent, which spans the heritage houses like Burberry and the new guard of fashion agitators like Matty Bovan, has become famous for its innovative spirit and, this season, its willingness to think more sustainably.

On Friday’s schedule, almost every designer showing, from Ashley Williams to Richard Malone, included some mention of either upcycling or fabric innovation. The results, time and time again, were fascinating evidence that sustainable fashion can be just as fantastical – or even more so. Here are the highlights.

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Richard Malone makes high-concept clothes with a conscience
Richard Malone’s makes look-twice shapes and textures look effortless. The designer’s collection was heavy with sustainable credentials – he used upcycled felt and regenerated econyl – thanks to his partnership with The Woolmark Company.

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