13 May 2019

GQ – Breitling’s Newest Superocean Heritage Is A Piece Of Luxury With A Strong Message Behind It

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By Brad Nash


The worlds of luxury and activism are all-too-often foreign from one another. Of course, almost every brand in the world will boast that they make their wares out of reponsibly-sourced materials or boast that, because they make ‘products that last’, they’re somehow helping the environment.

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The dual NATO straps each watch carries are made with ECONYL® yarn material, made from recycled nylon waste — a good proportion of which comes from disused fishing nets that would otherwise wreak general havoc on marine wildlife. Even cooler, the material can actually be recycled indefinitely, ensuring it never ends up in landfill (or in this case, a beach) again.

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