But as the ethical and sustainable fashion movements gain steam, many startups are producing swimwear in nontraditional ways– sweatshop free and using what they say are more ecologically sound materials. Even a legacy brand as massive as Speedo is beginning to sell sustainable swimwear made from recycled materials.

Speedo just debuted its PowerFLEX Eco swimwear collection. It is completely made with ECONYL Nylon 6, a fabric made from “end-of-life waste material,” such as old carpets and abandoned fishing nets. Speedo claims the swimsuits are sturdier, lasting ten times longer than traditional swimwear.

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